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Hidden business opportunities in Nigeria.

Hidden business opportunities in Nigeria.

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Are You Looking for Hidden Business Opportunities in Nigeria? Did you know that there are still untapped business opportunities that need to be discovered? Let me take you on an insightful journey where you will discover lucrative business ventures hidden in plain sight!

Hidden business opportunities in Nigeria.

Hidden business opportunities are business activities that have not been discovered by many potential investors and entrepreneurs in Nigeria. These business ideas have the potential to generate significant profits, but they are often overlooked or completely overlooked by people.

The question now is why should Nigeria exploit these hidden business opportunities. Nigeria is a large country with more than 200 million people. The country’s economy is growing rapidly and there is high demand for goods and services. The availability of resources such as land, labor, and capital, along with government policies that make it easier to do business, makes it easier for entrepreneurs to invest in these untapped ventures.

So, keep reading to explore these hidden business opportunities in Nigeria that can help you carve a niche for yourself in the Nigerian business scene. Don’t let these opportunities pass you by. Join the league of successful entrepreneurs like Aliko Dangote and Mike Adenuga today.

15 Hidden Business Opportunities In Nigeria 

Here are the 12 hidden business opportunities in Nigeria that you should consider engaging in. It’s highly profitable but you also need to learn about the business from already experienced individuals in the field.

1.. E-commerce: Did you know that e-commerce is revolutionizing the way we do business in Nigeria? E-commerce involves buying and selling goods and services online. With the rapid growth of the Nigerian economy and increasing internet penetration, e-commerce is becoming the new normal. Starting an e-commerce business can be a lucrative venture with low overhead costs and high profit margins.

To start an e-commerce business, you need to choose the industry or product you want to sell online. Next, create a website or use existing platforms like Jumia, Konga, and Jiji to sell your products. Setting up an online store will cost you between N100,000 and N500,000, depending on the complexity of the website and the products you plan to sell.

The good news is that e-commerce offers the opportunity to make a lot of money. You can earn up to 50% profit on your sales and have the opportunity to reach customers across Nigeria, thereby increasing your revenue and profits.

  1. Agriculture: Agriculture offers viable business opportunities, especially in Nigeria, where it contributes significantly to the country’s GDP. Agribusiness activities include farming, fishing, and livestock raising. You can start with poultry farming, dairy farming, fish farming, or vegetable farming, among many other activities.
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You can start an agricultural business with a capital of about N500,000 to N2,000,000 depending on the type of farming you want to venture into. Return on investment can vary from 30 to 100%, depending on the scale of operations and products sold.

As an entrepreneur looking to venture into the agricultural sector in Nigeria, you need to know the different farming methods and techniques, climatic conditions as well as government policies and regulations. 

  1. Solar: Nigeria has plenty of sunshine, which means the solar industry offers good business opportunities. The solar industry involves the production and distribution of renewable energy or alternative energy sources.

To start a solar power business, you need to research and analyze the market to know the demand for solar power systems. You can then install and maintain solar panels, selling them to homes and businesses. Setting up a solar power business can cost you around N1,000,000 to N5,000,000, including the cost of installing solar panels and maintenance equipment.  The estimated profit margin depends on the scale of operations and the scope of services provided. However, you can earn up to 20-30% profit margin on sales.

  1. Recycle Waste:The waste recycling industry involves collecting, sorting, and turning waste into valuable resources. Nigeria’s waste management system is flawed, creating opportunities in the waste recycling industry. You can start a waste recycling business by collecting recyclable materials such as plastic, cans, and metals and selling them to recycling companies.  Setting up a waste recycling business in Nigeria can cost between N2,000,000 and N5,000,000, including collection vehicles, sorting machines, and other facilities.

Profit margins can vary from 20 to 50%, depending on the volume of material recycled and the price paid per ton of recyclable material.

  1. Event planning and management: The field of event management and planning involves organizing, planning, and coordinating events such as weddings, conferences, parties, and corporate events. Starting an event planning business can be capital intensive, with estimates ranging from N300,000 to N5,000,000 depending on the scale of the operation.

To be successful in the event management and organization industry, you need creativity and excellent organizational and communication skills. Profit margins can range from 30 to 50% of the event budget.

  1. Real estate: Real estate is a  very promising sector in Nigeria as the country continues to develop. Housing demand is still large, especially in urban areas. As an entrepreneur, you can start a real estate business by buying land in strategic locations and building houses to sell or rent. Additionally, you can act as an intermediary for real estate transactions by connecting buyers and sellers.

Estimated startup cost :From N2.5M to N5,000,000. Estimated profit margin: 10% – 20%.  It is important to know the real estate market and understand the process of buying land in Nigeria.

  1. Transportation: Nigeria’s transportation sector has enormous potential due to the increasing movement of people and goods. As an entrepreneur, you can start a minibus, taxi, or car transport service. You can also invest in courier and logistics services.
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Estimated startup cost: From 500,000 to 2,000,000. Estimated profit margin:20% – 30%. You must be prepared to obtain the necessary licenses, insurance, and permits to operate in the transportation space.

  1. Online education: Online education is a field that is still in its infancy in Nigeria. However, with the growing need for education among people without physical presence, the potential of this sector is huge. As an entrepreneur, you can start an online tutoring service or an online learning platform.

Estimated startup cost: From N500,000 to 1 million Naira. Estimated profit margin: 30% – 40%. 

You must have excellent knowledge in the field of education and be able to provide quality content to your target audience.

  1. Social media management: Social media management is a rapidly growing industry in Nigeria and many businesses are looking to leverage social media platforms to reach their target market. As an entrepreneur, you can start a social media management company that helps businesses create engaging content, increase online visibility, and generate leads.

Estimated startup cost: From N100,000 to N500,000. Estimated profit margin:20% – 30% . You must have excellent knowledge of social media platforms and be able to create quality content relevant to your target audience. 

10. Fashion business: Are you creative and passionate about fashion? Then the fashion industry is for you. This activity includes the design, production, and sale of clothing and accessories.You can learn the necessary skills by attending  fashion school or working as an apprentice to an established designer. Next, create a collection, launch it online, or create a physical store.

Possible start up  costs: Costs vary but range from N300,000 to N2,000,000. Costs depend on the size and location of the business’s physical location, branding (social media advertising and identity creation), and manufacturing supplies. Estimated profit margin: You can earn profits from N500,000 to N5,000,000 per year. Profit margin depends on product quality, number of items sold, and your marketing strategy. Things to consider:

Stay up to date with the latest fashion trends, connect with other fashion entrepreneurs to build partnerships, attend fashion exhibitions to showcase your designs, create a strong presence on social networks to showcase customer feedback.


  1. Renewable energy company: As Nigeria seeks to move away from unsustainable energy sources, the renewable energy sector is now  profitable. With the abundance of natural resources in the country such as solar, wind, hydropower and biomass, this activity involves the exploitation and supply of renewable energy. Acquire the necessary skills  for installation and maintenance. You can take renewable energy courses or learn from a practicing technician and then start making progress.


Start up  costs: This can cost from N4,000,000 to about N20,000,000 depending on the amount of power produced, the equipment purchased or rented and the size of the plant. Estimated profit margin: You can make a profit of about N2,000,000 to N50,000,000 depending on  your service needs, good technical skills and quality of equipment.  Create cooperation agreements with potential investors; Promote your products and services through public speaking and interaction. Also, be sure to use environmentally friendly equipment to avoid problems with regulators. 

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  1. Food processing business: Nigeria has a large market for food products, making the food processing industry another profitable business to consider. This activity involves preparing raw materials and converting them into finished food products. Acquire the necessary skills, such as  food handling and processing techniques, recipe development, registration with the Nigerian Agency for Food and Drug Administration and Control (NAFDAC), and lease or purchase premises.

Possible start up costs: Approximately N700,000 to N6,000,000 depending on the nature of the business,  equipment required such as storage and processing machinery and the cost of renting or purchasing the facilities. Estimated profit margin:The estimated profit margin is about N300,000 to N2,000,000 per annum, depending on quality control, demand for quality products, marketing strategy and partnerships. It is essential to use the services of experts in the field of food quality control, participation in  fairs, exhibitions and branding.

FAQs Hidden business opportunities in Nigeria

What are some potential business opportunities in Nigeria?

Nigeria has a large market that offers diverse economic opportunities. Agriculture and agribusiness, renewable energy, technology, automobiles, tourism and entertainment are some of the lucrative business sectors to invest in. Other sectors such as hospitality, healthcare and real estate also have significant growth potential. 

How to identify potential business opportunities in Nigeria?

It is important to research and explore different industries and sectors to discover the most viable business opportunities. Networking with local entrepreneurs, attending industry events and exhibitions, and conducting market research are effective ways to identify potential investment opportunities.

What challenges do entrepreneurs face when trying to exploit these opportunities in Nigeria?

The business environment in Nigeria has many challenges such as poor infrastructure, bureaucracy, corruption and inconsistent government policies. These challenges often result in high operating costs and difficulty accessing financing, which can pose significant barriers for entrepreneurs.

How to overcome these challenges? 

Nigerian entrepreneurs must demonstrate resilience and proactively find solutions to the challenges they face. Collaborate with like-minded entrepreneurs, take advantage of government initiatives, build strong relationships with suppliers and distributors, and outsource non-core areas of your business Entrepreneurship can help overcome these obstacles.

What are the benefits of investing in hidden business opportunities in Nigeria?

Investing in hidden business opportunities in Nigeria can bring long-term benefits such as diversifying your  portfolio, accessing a large and growing market, and contributing to  growth and development. economic development. Additionally, with the right approach, Nigerian businesses can deliver a  sustainable return on investment.


All the business opportunities discussed above are all lucrative and capable of turning your financial status around. All you need is to do proper research on any one you choose. It is also vital to collaborate with people of like minded in other to gain a valuable exposure to the business.

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